We’re delighted to announce that the winner of our ‘business booster’ digital marketing competition is Animal Farm and Nature Reserve.
The eco attraction and venue in Hanover, offering nature walks, bird watching, events and eco cottages, submitted a winning entry to our digital marketing competition, which was open to the seven businesses selected for our ‘Business Booster Programme’. The competition was designed to inspire the development of innovative and creative digital campaigns over the Jamaica Independence Day weekend in August to support business recovery following the pandemic.
Animal Farm and Nature Reserve now intends to use the prize money of £2,000(GBP) to upgrade and expand their solar electricity capacity for their eco-cottages, to improve solar water-pumping and storage capacity and to improve their digital marketing.
The competition was launched to inspire our ‘booster businesses’ to use the insights they have gained from our marketing guide. We were very impressed with the entries we received, including some strong social media campaigns and web content, plus collaborations with a local artist and a vlogger. The winning entry from Animal Farm and Nature Reserve particularly impressed the judges with its clear focus, objectives and results. The campaign marketed Animal Farm & Nature Reserve as an ideal event venue through the development of an ‘Events” page on their website (www.animalfarmjamaica.com), which was then supported by video content and social media activity on Instagram and Facebook, all resulting in increased engagement.
The competition was very close and we would also like to commend Holywell and Blue Mountain Peak Trail particularly for a consistent and creative social media campaign that contributed to an increase in followers and engagement.
Every business came up with its own great ideas and actions, including: Bunker’s Hill Cultural Xperience and River Tour linking with a local vlogger; Far Out Fish Hut’s ‘food for thought’ posts on Jamaican culinary history; Ilysse Experience’s focus on creating a visually strong web presence and video; Nonsuch Falls reaching their target to increase Instagram followers and Trench Town Ceramics & Art Centre collaborating with a local artist for mutual promotion and achieving online sales as a result.
Bianca Young from Animal Farm and Nature Reserve told us how she has taught herself the basics of social media marketing and has used the Digital Marketing Guide and other resources from Big Up Small Business to boost her knowledge. “I consider our ‘Free as a Bird’ campaign the first test in my self-taught education on social media marketing and so I am particularly proud to have won. The win has elevated my confidence and motivation to truly become an A student in this endeavour, helping Animal Farm and Nature Reserve navigate through very challenging times.” Bianca said.
A huge thank you and well done to all the businesses that took part!
If you haven’t already downloaded our marketing guide, click here.